Remarkably personal financial planning in Sedona, Arizona

At Holistic Planning, we see financial advice differently. We’re a planning-first firm that brings your investments, taxes, and estate plans together under one roof—so you don’t have to coordinate between advisors or deal with fragmented plans.

 

Our Sedona office offers the same warm, high-integrity experience we’ve always been known for. Whether you’re retiring near the red rocks, transitioning to a quieter chapter, or simply need someone to help you make sense of it all, we’re by your side.

Sedona's Holistic Advisor

Meet Matthew Fitzgerald, CFP®

As the lead advisor in Holistic Planning’s Sedona office, Matthew Fitzgerald provides comprehensive financial guidance that connects investment strategy, tax planning, and estate considerations into one cohesive plan.

“I really try to ask the question, why is your money important to you? Not just what is important to you.”

—Matthew Fitzgerald

Known for his thoughtful, relationship-first approach, Matthew partners closely with clients to simplify complex decisions and deliver advice rooted in trust, clarity, and long-term vision.

No compensation was given in exchange for these testimonials. All testimonials are actual experiences from clients of Holistic Planning. Every experience is unique, and no experience is identical. We are not aware of any material conflicts of interest.

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About Holistic Planning

To schedule a call and discuss how we can help you, please feel free to book a time on my calendar.

Services

What we can help with.

Retirement Planning

We want your last day of work to be as exciting as your first. Our holistic approach to financial planning and money management will help you enter the next phase of your life with confidence. Whether you are just starting your career or about to call it quits, let us help guide you on your unique path to retirement and beyond.

Estate & Trust Planning

You have ideas of what you want your money to do and the legacy you want to pass along, but creating the documents necessary to ensure that is uncomfortable and inconvenient. We leverage third-party software to deliver a streamlined experience, helping you maximize your impact now and well into the future.

Insurance & Risk Management

No amount of planning can protect you from all the uncertainties of life but insurance is useful in protecting against worst-case scenarios. Of course, you hope to never need it, but you’ll be glad you have it if you ever do. We’re not insurance salesmen and don’t earn a commission, so we’ll never put our interest ahead of yours.

Business Retirement Planning

We know that your business is an extension of yourself and an integral part of your goals. We provide unique perspectives on both your business and how those decisions impact your wealth. We offer a variety of tax-advantaged, small-business plans and strategies for business owners, and their employees.

Investment Management

Our investment philosophy is simple: Markets are efficient and you can’t time the market. We believe in balancing long-term growth with enough short-term stability so you can weather all market conditions.

Tax Strategy & Filing

We believe in helping our clients pay less in taxes and keep more of their hard-earned money. Our philosophy is to focus on keeping your lifetime tax bill as low as possible, not just scoring small wins in any single year. Your biggest expense in life is taxes, so why give the IRS a tip?

Charitable Giving

There are many ways to give, whether that’s through your time, knowledge, or assets. What matters most is that you are supporting causes and organizations that align with your values. We will help put you in a position to maximize your impact by ensuring you have a tax-optimized charitable giving strategy. Less money to the IRS means more money to charity.

Financial Behavior Coaching

Holistic Planning goes beyond numbers by integrating Financial Behavior Coaching, helping clients navigate the emotional and psychological aspects of wealth management. Through guided conversations and data-driven insights, we empower clients to make confident, rational financial decisions—minimizing emotional biases, avoiding common pitfalls, and staying committed to long-term goals. By aligning investment behaviors with personal values and financial objectives, we ensure a disciplined approach that leads to sustained financial well-being.

Client Praise

“They ask the right questions to get us where we are comfortable and on the right path. That, to me, is what holistic means.”
Tom & Kristen Mulos
“I feel like they take care of us like we're the only customer they have.”
Jim Elder
“Holistic Planning is different because of the depth they go into to understand every part of your plan.”
Tom Taylor
“They not only help me get the most with my financial investments but also treat me like family and not just a client. I wouldn’t use any other financial company!”
Patty Welborn
“...nothing but good things to say... highly professional but also treats you like part of their family! Their attention to detail and genuine care for clients make them stand out.”
Leisha & Ken Bridwell
“...have taken very good care of my money and helped me make educated decisions... They patiently explain the details in language a non-professional investor can understand.”
Mary Ann Taylor
“We have been with this family since 1992 and feel they are family. These folks want you to succeed and chart a good course.”
Becky Hawkins
“The experience at Holistic is nothing short of incredible. From first contact to results, the treatment is friendly, courteous, yet professional.”
Kenneth Jurist
“...very friendly, knowledgeable, and helpful. I entrusted everything I had with them about 24 years ago, and they have multiplied that initial investment many times over. ”
Robert Martin
“The level of dedication, knowledge, and personal treatment we receive from the entire Holistic Planning team is unmatched.”
Michael Karn
“In addition to managing our funds, he works closely with our other advisors to help us make major life decisions. We very highly recommend their services without hesitation.”
Renee Baker
“I just love Holistic Planning. All of the staff have my best interest in mind. They are so good to work with and they make everything simple enough for me to understand.”
Billy Craver

No compensation was given in exchange for these testimonials. All testimonials are actual experiences from clients of Holistic Planning. Every experience is unique, and no experience is identical. We are not aware of any material conflicts of interest.

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